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About Us   We continue the tradition of full insurance services started by our predecessors, MacGregor Bradley, in 1896. Since our first association with that firm in 1954, we have maintained steady growth and now service the insurance needs of over 1,800 individuals and families and over 600 business concerns in Duluth-Superior and the surrounding area. We Are An Independent Agency We do not work for an insurance company, we work for you. We work on your side when you have a loss and follow through to see that you get fair, prompt payment. We represent a carefully selected group of financially sound, reputable insurance companies and we place your policy with the company offering the best coverage at a competitive price. CHOOSE "CHOICE"...watch the 1 minute video! Professional & Personal Service Our strongest asset is our people. Our agency "family" is well trained, educated and experienced in assisting and protecting your personal and business exposures. Our primary objectives are: to provide responsive, personal service. to treat you like a person, not a policy or a number. to take care of client's needs as if they were our own. When you call our agency, a live person will answer the phone, not voice mail or a computer. We deliver real service, not lip service. What We Do Our goal is to provide Security and Protection for you, your family and your business against life's uncertainties by: Designing a program to fit your unique needs. Reducing gaps in coverage. Delivering fair and competitive premiums to keep your cost as low as possible without sacrificing quality coverage. We Deliver Value As your insurance specialist, here is what you can expect from us: We start with a thorough review of your exposures and needs. We offer sound advice on how to protect your personal exposures. We design a custom, comprehensive protection program to fit your unique needs...always looking for the best value. We select the company or companies best suited to match your unique situation. We are there if you suffer a loss to see that you get fair and prompt payment. We provide an annual review of your insurance program.